Tuesday, April 16, 2013

Rebranding in process: C&G Consulting --> Chortek LLP

Over the past couple of months, we have been analyzing the brand message of the firm and our position within the marketplace.

After extensive research and analysis of our brand message and evaluation of our firm's name, we are very excited to announce that C&G Consulting and Chortek & Gottschalk have officially changed its name to
Chortek LLP.
We decided to roll C&G Consulting, our Technology Consulting division, into one unified firm incorporating our tax, accounting, forensic accounting, and merger & acquisition services. We are all officially Chortek LLP.

The name change is a result of the research we conducted and our objective to remain firmly planted by the roots of our founder, Sam Chortek, while also strengthening our position as a firm that is forward-thinking in our approach to client service.

This announcement of our new firm name marks the beginning of a multi-month project to analyze our brand and how the firm needs to be positioned within the marketplace. Over the next few months, you’ll move through this process with us as you begin to see the transformation of Chortek & Gottschalk into Chortek LLP.

We welcome you on this journey and appreciate any feedback you share with us.

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